Building a profitable firm you can grow with Joe Woodard

‍In this episode, you’ll learn:

• The math behind a million-dollar firm: Why the right pricing and service mix can get you there with just 32 clients.
• How to transition from bookkeeping to advisory: The steps to move beyond compliance work and into high-value services.
• The future of firm efficiency: How AI and offshoring will change the way accounting firms operate in the next 24 months.

Jump into the conversation:

(00:00) Meet Joe Woodard

(01:49) The three key ingredients for building a million-dollar firm

(05:58) Pricing mistakes accountants make (and how to fix them)

(09:58) Why differentiation matters more than competing on quality

(13:56) From bookkeeper to fractional CFO: the controllership advantage

(14:50) The simple math behind reaching $1M with 32 clients

(24:29) AI vs. offshoring: what’s shaping the future of firm efficiency

(35:33) Avoiding the ‘Frankenstein’ tech stack: how to build the right tools

(44:50) Why now is the best (or worst) time to run an accounting firm