--- title: "How Developing Your Pitch Can Help Your Business Grow" description: "The traditional multipage, chart-laden business plan that venture capitalists used to rely on to evaluate opportunities is largely being replaced with documents that convey essential information in a more concise format." url: "https://www.decimal.com/resources/how-developing-your-pitch-can-help-your-business-grow" --- Blog # How Developing Your Pitch Can Help Your Business Grow November 23, 2022 _The traditional multipage, chart-laden business plan that venture capitalists used to rely on to evaluate opportunities is largely being replaced with documents that convey essential information in a more concise format._ Your company’s pitch may define your success in raising capital, building business alliances, and gaining market share. The executive summary and pitch deck both play important and related roles in helping potential stakeholders understand your business proposition and attracting outside capital. ## **Executive summary** In most cases, the executive summary will be the first document you submit to potential investors and will be reviewed to determine whether they are interested in learning more about your business. This one or two-page document will provide basic information about your company, team, product or service, and market. Your goal in preparing an executive summary is to describe the product briefly, identify the market opportunity, introduce the founders and management team, provide financial projections, and create enough interest to gain an invitation to an in-person pitch meeting with Venture Capital (VC), Private Equity (PE), or other potential investors. ## **Pitch meeting deck** During the initial pitch meeting, you’ll be asked to share a presentation with slides highlighting more detailed information. Investors will be interested in the following information: - Company, including the founders and their industry experience - Product or service, including features and benefits, and product specifications and technical requirements - Management and technical teams, with an emphasis on your engineering talent, relevant experience, and entrepreneurial and business growth track record - Market opportunity and existing competitors - Sales and marketing strategy, including pricing and distribution - Development milestones - Financial information, including projected sales and profits, capital requirements, and exit strategy - Other capital already in the company - Perceived valuation - Other advisers or consultants supporting your company In addition to the potential financial returns, investors will be interested in evaluating your team’s ability to execute while creating and sustaining a viable product or service. While they may appear skeptical as they evaluate the opportunity, investors will play a critical support role in your company if they decide to invest. Investors offer valuable advice and experience to help you avoid common pitfalls and optimize your company’s approach to the marketplace, and often provide access to business partners or markets more readily than the business might be able to achieve on its own. ## **How Decimal can help** Decimal can help you be prepared with up-to-date financial information for your pitch. Decimal is the new way to manage accounting for small business owners who spend too much time on DIY software and want to offload this work. We take bookkeeping off your hands by leveraging intelligent automation, a custom financial dashboard, and a professional accounting team dedicated to your success. [Contact Decimal today](https://www.decimal.com/pricing#get-started) to speak with an accounting specialist dedicated to small to medium-sized business success. Share this post [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.decimal.com%2Fresources%2Fhow-developing-your-pitch-can-help-your-business-grow.html "Share on LinkedIn")[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.decimal.com%2Fresources%2Fhow-developing-your-pitch-can-help-your-business-grow.html&text=How%20Developing%20Your%20Pitch%20Can%20Help%20Your%20Business%20Grow "Share on X")[](mailto:?subject=How%20Developing%20Your%20Pitch%20Can%20Help%20Your%20Business%20Grow&body=https%3A%2F%2Fwww.decimal.com%2Fresources%2Fhow-developing-your-pitch-can-help-your-business-grow.html "Share via email") ## More Resources [ ![Bookkeeping Firms Don't Have a Tool Problem. They Have a Too Many Tools Problem.](https://www.decimal.com/images/uploads/BLOG%20IMAGES.png) Blog ### Bookkeeping Firms Don't Have a Tool Problem. They Have a Too Many Tools Problem. Financial Cents surveyed 261 bookkeeping firms and the clearest thing that came back was that firms don't want more tools. They want fewer. This blog breaks down what the 2026 Tech Stack Report actually found, what tool sprawl is costing firms in real and specific terms, why most AI products are pointing at the wrong problem, and what Decimal is building to address everything that happens around the books, not just in them. Sep 23, 2026 ](https://www.decimal.com/resources/bookkeeping-firms-don-t-have-a-tool-problem-they-have-a-too-many-tools-problem)[ ![Is Your Small Business Ready for Its First Hire: Here Is How to Tell](https://www.decimal.com/images/uploads/275.png) Blog ### Is Your Small Business Ready for Its First Hire: Here Is How to Tell Hiring a first employee is one of the most significant decisions a small business owner makes and affordability is only part of the equation. This blog walks through the five questions every owner should be able to answer before making the hire, covering whether revenue is consistent enough to sustain a salary through slow periods, whether the workload genuinely requires more capacity, whether cash flow holds up under a stress test, whether the compliance infrastructure is ready, and whether the role is specific enough to set the hire up for success. The core message is that good timing on a first hire isn't just about being able to afford it. It's about being ready for everything that comes with it. Sep 21, 2026 ](https://www.decimal.com/resources/is-your-small-business-ready-for-its-first-hire-here-is-how-to-tell)[ ![The Case for Owning a Decimal Franchise Over Starting Your Own Accounting Firm](https://www.decimal.com/images/uploads/274.png) Blog ### The Case for Owning a Decimal Franchise Over Starting Your Own Accounting Firm Starting an accounting firm from scratch is a legitimate path but the honest conversation about what it actually requires, years of infrastructure building, brand development, and costly wrong turns, doesn't get had often enough. This blog makes the case for the Decimal franchise model as a smarter alternative, covering what independent firm founders actually spend their first years doing, what a Decimal franchise starts with instead, the specific market it was built to serve, the trade-offs worth understanding going in, and who the model is actually the right fit for. The tone is honest rather than promotional, written for someone seriously weighing their options. Sep 18, 2026 ](https://www.decimal.com/resources/the-case-for-owning-a-decimal-franchise-over-starting-your-own-accounting-firm) [All Resources](https://www.decimal.com/resources) ## Stay up to date Stay up to date with Decimal and get our monthly newsletter to stay informed on industry trends, financial best practices, and Decimal news. Thanks! We'll be in touch. Oops! Something went wrong, please try again. ← Try again